OK I won’t lie and say I don’t see the point in having One time offers, more commonly known as OTOs, they can give you a way to take advantage of offers you might not be able to get in on otherwise. Still do we need so MANY of them?
I’ll give you an example. I just joined the Internet Marketing Success Formula affiliate program and ended up seeing 3 OTO offers before they were done. One I can see…MAYBE two depending on the program. One example of how you could get away with two is if you offered a deal on a subscription, once at a yearly price then the next one would be at a monthly price.
Again as with the rant I posted earlier sometimes so many offers can get people turned off depending on their financial situation. For me right now thanks to a absurdly large phone bill I can’t do anything really this month. The problem is just because I’m broke doesn’t mean the world moves on so I end up signing up for things for free when I might have been able normally to get in on some of the deals they are offering. I know this is just me personally for that instance but there are probably others who are trying to get in on deals and the more offers they are forced to pass up the less likely they are when they finally do get the product to really look at it because if they couldn’t afford just the little stuff, why would they be able to invest more later?
It is a double edged sword using OTO offers, if you over do them you could drive off the very people you are trying to get.
Author:Matthew Ulmen
Website:Internet Marketer Tips
Tags: internet marketer, Matt Ulmen, One time offer, OTO, Thoughts
